Approaching one year since buying KRAVE back from Hershey, founder of Sonoma Brands Jon Sebastiani says he and his team have been hard at work to re-establish the brand back to its dominant premium positioning within the meat snacks category while regaining...
After KRAVE Jerky inspired entrepreneurs to flood the meat snack segment with innovative and premium products in a bid to replicate its breakout success, the company’s founder and recently renewed owner appears ready to roll-up the most promising new...
The day any entrepreneur decides to sell his or her business is “always bittersweet” observed Jonathan Sebastiani after selling KRAVE Jerky to Hershey for $218m in January 2015. So how does it feel - five years later - to be back at the helm after buying...